24 Qualified Leads in 1 week: How Buzzlane Ran TrackDek's Meta Campaign Across Gujarat

The Background
A Focused Test: Can One State Prove the Funnel Works?

TrackDek, a time tracking and productivity monitoring platform for remote, hybrid, and on-site teams, partnered with Buzzlane to run its first dedicated Meta lead-generation campaign. Rather than launching broadly across India, TrackDek and Buzzlane agreed to start with a tightly scoped, single-state campaign in Gujarat — a deliberate choice to validate messaging, targeting, and cost-per-lead before committing a larger budget to wider geographies.

The brief was straightforward: generate genuine inquiries from small business owners, agency leads, and HR or operations decision-makers who manage remote or hybrid teams, using a modest Rs. 4,600 budget over week, and prove out a repeatable cost-per-lead benchmark Buzzlane could scale from.

Campaign objectives

• Generate qualified inquiries for TrackDek's time tracking and productivity platform.
• Validate Meta Ads as a viable lead channel before expanding spend or geography.
• Keep targeting tight to Gujarat to control cost and measure performance cleanly.
• Establish a cost-per-lead benchmark Buzzlane could use to plan future campaigns.

Why Gujarat first

Gujarat's dense base of small and mid-sized businesses, agencies, and growing startups made it a practical proving ground: a market large enough to generate a meaningful sample of leads within a small budget, while staying narrow enough to keep the campaign’s signal easy to read.

"We didn't want to guess at scale. We wanted one market, a tight budget, and a clean number to act on."

The Strategy
How Buzzlane Built the Campaign

1. Geo-targeted audience: Targeting was restricted to Gujarat, layered with interest and behavior signals around business management, HR tools, and remote work, to keep spend concentrated on relevant prospects.
2. Lead-gen ad format: Native Meta lead forms were used to minimize friction — prospects could submit an inquiry without leaving Facebook or Instagram, which kept cost-per-lead low for a modest budget.
3. Productivity-led messaging: Creative and copy centered on TrackDek’s core promise: visibility into how teams work, without invasive surveillance — a message tested across a few variations to find what resonated.
4. Daily monitoring: Buzzlane reviewed performance daily across the week run, reallocating budget toward the better-performing ad sets as signal came in.

What kept cost-per-lead efficient:

• Single-state targeting avoided spending budget on broad, unqualified reach.
• In-platform lead forms reduced drop-off compared to sending traffic to an external landing page.
• Daily budget shifts toward better-performing creative compounded efficiency over the week.

Campaign Timeline

• Days 1–2: Campaign launched across two ad sets; baseline performance and early signal reviewed.
• Days 3–7: Budget skewed toward the stronger-performing creative; cost-per-lead trend established.
• Days 8–12: Campaign held steady on the winning ad set; lead quality spot-checked against the brief.
• Days 13–14: Final push and wrap-up; full week results compiled for review. Closed at Rs. 191 average.

The Results
24 Leads, One State, Rs. 191 Per Inquiry

Over the week run, the campaign delivered a clear, trackable result: a modest Rs. 4,600 budget converted into 24 qualified leads from across Gujarat, at an average cost of Rs. 191 per lead.

Why this result matters

A real geography, not a test market gimmick. Gujarat's mix of small businesses and growing teams gave TrackDek a realistic read on how its message lands with actual prospects — the kind of signal a synthetic test audience can't provide.

"Rs. 191 a lead, on a brand-new campaign with zero prior data to work from, told us the targeting and message were right. That's the number that earns the next budget."

Key Takeaways
What Made This Campaign Work

• Start narrow, then scale. Restricting the campaign to a single state kept spend efficient and made the results easy to read and trust.
• Reduce friction at the point of conversion. Native Meta lead forms meant prospects could inquire in seconds, without ever leaving the app.
• Let early data guide the budget. Daily monitoring and reallocation toward stronger creative improved efficiency without needing a bigger budget.
• A clear benchmark is the real deliverable. Beyond the 24 Leads, the campaign gave TrackDek a trustworthy Rs. 191 cost-per-lead figure to plan around.