KPES Bhavnagar: 54 Leads in 1 Month with a ₹15,000 Meta Ads Campaign

Campaign Objectives

• Generate qualified admission/program inquiries for KPES, Bhavnagar through Meta Ads.
• Launch and grow a brand-new Instagram presence alongside the lead campaign, not as an afterthought.
• Split budget between direct lead generation and top-of-funnel awareness, then compare how each pulled its weight.
• Build local brand recall within Bhavnagar and the surrounding 40 km catchment so future lead campaigns convert at a lower cost.
• Establish a clean cost-per-lead and engagement benchmark Buzzlane can use to scale spend with confidence.

Why a Split-Budget Approach

A single lead-gen push tells you what converts today. It doesn't tell you whether you're leaving cheaper leads on the table by skipping awareness — and it does nothing to build a social presence that outlasts the campaign. KPES's Instagram account was brand new going into this campaign, with zero existing audience. So instead of pouring the full budget into one objective, Buzzlane ran two campaigns in parallel — one built purely for inquiries, one built purely for reach and visibility — across the same Bhavnagar + 40 km audience and the same one-month window.

"We wanted to know two things at once: what does a lead cost us today, and what does visibility buy us for tomorrow. Splitting the budget gave us both answers from one campaign cycle."

The Strategy

How Buzzlane Built the Campaign

• Dual-objective structure: ₹8,500 was allocated to a lead-generation campaign optimized for on-platform inquiry forms; ₹6,500 was allocated to an awareness/reach campaign optimized for views and brand recall, both targeting audiences within Bhavnagar and a 40 km radius around it, layered with interest signals around education and admissions.
• Cross-platform delivery on a cold start: Ads ran across both Facebook and Instagram. Instagram carried the larger share of reach, views, and engagement — notable given the account had no pre-existing followers or content history when the campaign began.
• One-month run: The campaign ran for a full month (May 2026), long enough to smooth out day-to-day fluctuations and give Meta's delivery system room to optimize.

"Splitting the budget showed us the awareness spend wasn’t a cost sitting outside the funnel — it was feeding it. That’s the kind of clarity that lets us plan the next campaign with real numbers instead of assumptions."

Why This Result Matters

• Awareness spend didn't just sit idle — it built the audience the lead campaign fed on. With over 8.5 lakh people reached and nearly 12 lakh views within a single city and its 40 km catchment in one month, KPES went from a name people hadn't seen to one they recognized before the inquiry form ever loaded. That recall shows up in the numbers too: 3,817 profile/page visits and 828 new Instagram followers are people who chose to engage further on their own, not because an ad pushed them to.
• Starting an Instagram account from zero and still pulling these numbers is the real signal. There was no existing follower base, no content history, and no algorithmic head start — every view, click, and follow came from this single month of spend. That makes the 828 follows and 7+ lakh Instagram views less a vanity metric and more proof the targeting and creative were right from day one.
• 54 leads at ₹157 each, on a brand-new market and a brand-new account, is a number worth scaling. It gives Buzzlane a real benchmark — not a guess — for how much budget to put behind lead generation next, and how much to keep reserved for awareness to keep that cost from creeping up over time.